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E-CommerceClient Project2026
Fern & Oat
A concept Shopify build for a home goods brand, focused on checkout speed and merchandising.
The brief
The brief we gave ourselves: design a store for a brand where cluttered checkout and weak product storytelling routinely drive cart abandonment above industry average.
Our approach
We built the theme from scratch on Shopify, trimmed checkout down to essential steps, and redesigned product pages around lifestyle imagery and clear trust signals.
What we focused on
The focus throughout was reducing friction between 'add to cart' and 'order placed,' and giving bundles a merchandising path that feels curated instead of upsold.
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