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RedesignClient Project2025
Meridian Clinic
A full redesign concept for a decade-old healthcare provider site, exploring migration without losing search equity.

The brief
We treated this as a real redesign constraint: a dated, slow-loading site sitting on years of accumulated SEO equity that a real practice couldn't afford to lose in a rebuild.
Our approach
We mapped every indexed URL, planned a redirect strategy alongside new information architecture, and modernized the design while preserving the content structure search engines would already trust.
What we focused on
The focus was demonstrating a migration process that protects ranking equity instead of treating SEO as an afterthought bolted on post-launch.
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