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Redesign2024
Cascade Health
A full redesign of a decade-old healthcare provider site, migrated without losing search rankings.
The challenge
Cascade Health's site looked dated and loaded slowly, but held years of accumulated SEO equity they couldn't afford to lose.
Our approach
We audited every indexed URL, built a redirect map alongside the new information architecture, and modernized the design while preserving the content structure search engines already trusted.
The result
Organic rankings held steady through migration and improved 18% over the following quarter, with bounce rate down 30%.
Let's build something
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