This comparison gets reduced to price too often. The real difference is control versus convenience — and which one your business actually needs.
Shopify
Fully hosted, extremely reliable at scale, with the best checkout conversion rates in the industry. You trade some flexibility for near-zero maintenance overhead and rock-solid uptime during traffic spikes.
WooCommerce
Built on WordPress, so you get full control over hosting, data, and customization — at the cost of needing more active maintenance and a slightly steeper technical ceiling.
Our default recommendation
For most product-based brands under 10,000 SKUs prioritizing speed to launch and low maintenance, we recommend Shopify. For businesses that need deep content integration or already run on WordPress, WooCommerce is often the better long-term fit.