Teams often treat page speed as an engineering concern, separate from marketing and design. That's a mistake — speed is one of the highest-leverage conversion levers on the page, and one of the easiest to measure.
What actually slows sites down
- Unoptimized, oversized images (the single biggest offender)
- Render-blocking third-party scripts (chat widgets, trackers, fonts)
- Bloated page-builder or plugin overhead
- No caching or CDN in front of the site
What we do by default
Every site we ship is built with automatic image optimization, minimal JavaScript payloads, and lazy-loaded below-the-fold content — so speed isn't a retrofit, it's the starting point.